New Brand-Design for Mercedes-Benz

As a further development of the existing Mercedes-Benz brand design system "Iconic Branding", the brand was to become more digital, more agile and more target group specific. "Dynamic Iconic Branding" enables individual brand shaping campaigns. How? From rules to principles: 

By reducing 685 definitions into 9 principles.

Performance:
Brand Design System, Definition of Brand Codes and Principles, Layout, Guidelines, Templates, Implementation.

In cooperation with antoni_ / Sebastian Hennig, Marcel Krempin, Veit Möller.