Mercedes-Benz – Online Store Awareness Campaign

In order to make users aware of the Mercedes-Benz online store and to increase online vehicle sales in the future, a comprehensive package of measures was to be created in the course of a pitch presentation. This was developed on the basis of surveys, analyzes and a resulting strategy. The look & feel or campaign design should be significantly different from all previous ones across all media channels.

Performance:

Branding, Layout, Presentation-Craft.

In cooperation with antoni_ / Viktoria Marx, Stephanie Dzionara, Bogdan Ferariu, Rodrigo Bardim, Matthias Bauer, Malte Bülskämper, Lucas Schneider, Veit Möller.