Corporate Design Refresh for Mercedes-Benz

Today we can say that true class has the luxury of leaving the stage to the content. As we live in a digital world, the requirements are: usability, flexibility, and scalability. The 2D star creates a visual harmony with other brand elements. It works perfectly on dark and light backgrounds. On images and moving images. In collaboration and interaction. And offers enough space for every customer brand to express itself. The 3D Mercedes-Benz star, when staged as a high-quality real object, reflects the brand perfectly and leaves an iconic impression. We kept that. These two versions let us stage in diverse ways – for all our communication – and represent the brand in the best possible way.

Performance:
Corporate Design, Brand Design, Design System, Case Film, Templates, Implementation.

In cooperation with antoni_ / Sebastian Hennig, Peter Schmidt Group, Mercedes-Benz